Hello. We are Cypher PR.
How can we help you?
We are a PR and events agency.
Hello. We are Cypher PR.
How can we help you?
Why not work with us?
Cypher worked on the launch of the first ever album from Sintillate, the renowned party brand best known for their champagne spray parties. The album included tracks from some of the hottest artists in dance music right now.
Cream 21 is a double mix CD and digital download celebrating Cream’s clubland dominance of the last 21 years, and Cypher coordinated the worldwide press on the release.
K-Klass are responsible for some of the biggest house tracks ever made, and it was a pleasure for Cypher to work on their 25th Anniversary compilation. We secured coverage in the Liverpool Daily Post, Music News and Skiddle.
For our clients Big Chill and Budvar, we spent a day and night in the life of Rough Trade’s manager Phil Adams and made this video showing us what it is like to run one of London’s most prestigious record stores and DJ at the Big Chill.
This year Cypher helped orchestrate the animated video flyer in the build-up to Manga UK’s presence at the MCM London Comic Con 2013. Check out the flyer here.
This summer we worked on Lethal Bizzle’s dench summer anthem ’Party Right’, for which we secured press coverage from Vice, Metro, and Mixmag.
Watch the official video here.
Cypher are covering all PR for Urban Archaeology - A Mo’Wax XXI Anniversary Exhibition and book documenting the Mo’ Wax archive. Check out all the details on the site.
This year Cypher coordinated the partnership between Last FM & Field Day.
Check out interviews with Mount Kimbie, METZ and CHVRCHES from Field Day here.
We’re back on the road again shooting our Hard Days Night series for Budvar UK. Revisit a classic interview with the legendary Jonny Trunk to wet your appetite!
Cypher is proud to be covering all PR for Shadow Child & Kry Wolf’s hot new UK bass label Food Music! Check out the club smasher Dappy by Hannah Wants & Chris Lorenzo.
For Easter, we decided to turn some of our favourite DJs that feature on Cream Club Anthems 2013 into #DJeggs! Check them out here - Cream Club Anthems 2013 has hit #2 on the iTunes Dance Albums Chart!
Cypher are pleased to be covering all UK PR for Laidback Luke & Majestic’s energetic, bouncy beat ’Pogo’! Check out the mental music video!
Mixmag, the world’s biggest selling dance music and clubbing magazine, release this album of the biggest dance tracks ever as voted for by music fans. The album features 40 tracks across a spectrum of genres spanning four decades! Cypher are proud to be covering all PR for this very special release.
New State Music celebrate 25 years of Turntable Orchestra’s 1988 seminal house classic ’You’re Gonna Miss Me’ with a 2 killer remixes from Ejeca & Friend Within.
With Bass music still making major waves in 2012, UK Dubstep pioneer Caspa delivers his latest slamming mix album Caspa presents Dubstep Sessions 2012. We’re covering European PR both online and print.. WOMP WOMP!
The final part of our summer festival campaign for Last.fm ended with hosting the Main Stage for both days featuring performances from Chase & Status , Skrillex, Public Enemy, Skream & Benga, Diplo, oh you just name them & they were there! Having sold out weeks in advance and with 40,000 people attending we were expecting big things. get the lowdown from our very own Tom Real HERE
We love a good promo video at Cypher HQ, to say we are obsessed with them is an understatement. We were particularly pleased with this promo we shot for Necessary Mayhem’s Carnival Knees Up. CLICK HERE TO WATCH
At the start of 2012 we were commissioned by Budvar to create a series of virals showcasing the diverse range of DJs we program for the Big Chill venues, 15k + views later we hit Episode 5, featuring Trojan Soundsystem lynchpin and legendary selector EARL GATESHEAD, CLICK HERE TO WATCH
Cypher and The Big Chill House will end 2013 in style with the help of UK garage legends Zed Bias and Wookie. Check the video flyer here.
November’s special event at The Big Chill House welcomes back one of the UK’s biggest hip-hop promoters, The Doctor’s Orders along with Shortee Blitz and Mr Thing!
October’s massive Big Chill Presents welcomed the world’s biggest dance music magazine Mixmag, along with Riva Starr and Miky J. See the video flyer here.
September at The Big Chill House sees some of the UK’s most iconic record shops get together and play some tunes along with Norman Jay MBE.
August sees DJ Yoda headline the unique Sai’s House Party event at Big Chill House.
July’s Big Chill event saw all the Yardrock artists under one roof for the summer’s best jungle, drum & bass, dancehall and reggae party. See what went down here.
In June, DJ Vadim brought a 4 hour set of hip hop, reggae, house, latin and everything else in between to the Big Chill House. Check out the video flyer here.
May marked the 10th birthday of Nice Up! Records, and label boss DJ Shepdog took some time out of his busy schedule to explain things to us a little more.
Fun Lovin’ Criminals frontman and BBC Radio 6Music DJ Huey Morgan was the star of the show for April’s Big Chill Presents, peep the video flyer here!
Ethnobling made a welcome comeback with UK garage legends Oxide & Neutrino. Check out the video flyer over on Fact Magazine.
The world’s biggest selling dance music magazine showcases some of the brightest new stars in dance music. Video flyer here.
Mixcloud DJs join one of the world’s most prolific broadcasters, Tim Westwood. Drop the bomb.
Following on from their block party late last Summer, Main Squeeze return with a night jam-packed with very special guest DJs once again. Check the full video flyer out.
Ethnobling brings a massive international lineup. Access All Areas & Heineken go behind the scenes.
To celebrate Day of the Dead we generated a create your own mask viral promotion. More details here.
Bruk Out get pagan this Halloween! Join us for voodoo carnival beats, terrifying skull headed dancers & horrifying live hip hop and dancehall PAs. Check it.
Jalapeno continue their long running residency at Big Chill by teaming up with Big Chill House to present their Big Chill Live night on October 13. Live vocals come from the UK’s leading bluesman John Turrell who alongside the incredible turntablist skills of DJ Smoove raises the roof of any venue. The duo have conquered the world with their second album Eccentric Audio being extensively playlisted by the BBC in the UK as well as across Europe and the US.
Rompa’s reggae Shack heads to the Big Chill house in Kings Cross for a night dedicated to reggae in all it’s various forms, from dub, reggae, roots, digi, dancehall, dubstep and jungle. This event will play host to many different tempos and genres but will keep a firm reggae foundation through the different styles.
With previous guests including The 2 Bears, Instramental, Luke Vibert, Addison Groove, Fuck Buttons & The LOL Boys we were looking to up our game this year. We’ll let this hype promo by Daniel Swam do the talking! CLICK HERE TO WATCH
What a night we had on Saturday! Get a taste of what went down from Necessary Mayhem’s CURTIS LYNCH right here
Big Chill Bar team up with Heineken to celebrate Queens Day with a very special Dutch Disco special hosted by Unknown To The Unknown. Featuring the Dutch master David Vunk (Moustache Records) alongside Luke Eargoggle (Bunker) alongside UTTU DJs Ali Renault AKA Cestrian, Capracara, Nicole and Casper C.
Mixcloud returns to the Big Chill House in April with Digital Soundclash, an event featuring eight of the leading music websites / start ups including; Spotify, Songkick, Mixcloud, 22 Tracks, Who Sampled, Deezer, Bleep and 7 Digital whilst The Snug features ’The Sounds Of The Editors’ with representatives from DJ Magazine, Clash, Data Transmission and The Quietus.
February’s Big Chill Presents at the Big Chill House is hosted by RWD Magazine, who’ll be bringing an eclectic mix of renowned DJs including DJ Semtex from Radio 1 and DJ Woody from Choice FM. Performing alongside them will be the best rising talent from across the worlds of Dubstep, House, Hip Hop, Grime and more, such as DJ Rattus Rattus from Urban Nerds.
Click here to view the event page
Big Chill Live returns to the Big Chill House on February 10th, featuring UK pioneers The Ragga Twins, who will be performing a very special old school set of classic tracks. Fellow veteran Monkey Mafia (aka Jon Carter) will be dropping his genre-blending mix of Dancehall, Hip Hop and dancefloor bangers, while the Turntable Dubbers will be flying in from Belgium for this exclusive UK gig, with a mixture of Reggae mash-ups and Drum & Bass. Resident DJ and NICE UP! head honcho Shepdog will be finishing things off with his usual mix of "righteous party vibes".
Click here to check out the promo video
We’re celebrating Australia Day at the Big Chill House on the 26th Januaary. The night will feature all the best Australian hits from across the board from Damn Arms, to Empire Of The Sun, to Hilltop Hoods, mixed in with some classics from Mental As Anything and INXS. For more info, check out our promo video here.
A block-party of global beats and Tropical Bass for Afro ravers, Latin funksters and Balkan b-boys, featuring a headline performance from the Afrobeat/ hi-life ten piece Yaaba Funk and live electronics from the Balkan/ swing quintet Gypsy Hill. Also on the line-up will be a whole host of continent-hopping DJs mixing global rhythms with heavy basslines, a live jam from the FFTANG! FFTANG! Sound Sistema and African, Caribbean & South American vibes from the first lady of Future Tropical, Marsali.
The Doctor’s Orders and Dephect are over the moon to announce the very first New Year’s Eve party in London by “the kings of the capital’s Hip-Hop scene” (Time Out). As you would expect from any party The Doctor’s Orders put on, Spin Doctor has handpicked a phenomenal line up of DJs to join him across both floors to see you shaking that ass all the way through into 2012.
The How’s My Raving? Crew return to the Big Chill House on Friday 2nd December to present The Worst Xmas Party ...Ever! Headlining will be a very special DJ set from the shady cut and paste duo Cassetteboy Vs DJ Rubbish, a rare chance to see the strange act of an MC battling his DJ as they go head to head to see who can annoy each other the most. Joint-headlining will be Drum ’n’ Bass legends Drumsound & Bassline Smith, who take time out from being chart-topping drum & bass DJ superstars to deliver a very special 80’s and 90’s party set for the masses.
The Big Chill Presents returns this October for a Halloween extra special payback party with the Bruk Out Crew. UK Bass favourites Marcus Nasty, Greenmoney and Elijah & Skilliam will be performing in the main room, while the second room will be hosted by one of London’s liveliest Hip-Hop parties, Yo Mama! As usual, it’s completely free so there’s no excuse not to be there!
To celebrate summer The Big Chill House teamed up with Savanna Dry to present a series of summer parties on the venue’s glorious roof terrace. For Septembers event London’s favourite bashment party The Heatwave hosted a lively session featuring Glamma Kid (live) alongside The Heatwave, Sticky and special guests. Check out pictures of the event here.
The monthly spectacular that is The Big Chill Presents welcomes back our favorite on-demand radio platform Mixcloud in May who team up with Belgium’s leading online station Laid Back Radio (aka LDBK) to bring you Brownswood’s Lefto,Giles Peterson’s Worldwide Fam member DJ Simbad, Brainfeeders Kutmah, Eric Lau and Paul Pre. The last event was roadblock... get down early!
Following the huge success of last years Spanish-style street parties award-winning bar / restaurant Camino team up for the fourth year running with leading London promoter Movimientos to bring you Fiesta en la Calle, a series of four live music events featuring the best Latin, Spanish & global fusion acts kick-starting on Sunday May 29th with Mano De Dios and De Fuego live!
For Big Chill Presents in April we teamed up Scratch as part of their ’15 Years Of Hip-Hop’ which this year sees them celebrate becoming one of the capital’s biggest players on the scene. The event featured non-other the DJ Primecuts (Scratch Perverts) alongside the Hackney Colliery Band who performed brass covers of Hip-Hop classics. Pictures here.
To announce the refurbishment of the Big Chill House we threw a little party on the eve of the Royal Wedding featuring Greenmoney on the decks alongside Big Chill residents. The venue now features different spaces each with their own individual playful feel representing the experience of attending Big Chill festival. To coincide with this we had Robin and Partridges’ Cult Of The Forest on hand with Pagan initiation ceremonies, free bacon sarnies and even an opportunity for party-goers to help redecorate the venue.. check photos here!
Last.Fm Presents is back to host the very first Big Chill Bar All Nighter, bringing you lucky people of Brick Lane one huge dose of musical fun to dance the night away to! Picking the best music from the weekly hype charts with a little help from DJ talents The Boogaloo Crew, Isa GT, ANXST AKA P45, the Last.fm DJ team, PLUS a very, very special guest tba - this event is not to be missed!
Following last months roadblock event the Big Chill Presents The Doctors Orders in March featuring two of the best turntablists on the planet DJ Format Vs Mr Thing The duo will be going head-to-head performing three 15-minute themed rounds as they battle to outdo each other in rounds dedicated to 45’s, original breaks and Hip-Hop classics with the winner chosen by the one and only means - the crowd reaction! As with all Big Chill Presents events it’s FREE and will be rammed!
The Big Chill Presents returns for its first event of 2011 on Saturday 26th February launching a brand new monthly residency from our favorite on-demand radio platform Mixcloud Headed up by a very special guest DJ from Ninja Tune, Mixcloud have assembled a task-force of killer DJs to deliver past, present and future sets from one of the most important musical genres of the 20th Century!
International music discovery site Last.fm present the Last.fm Festival at Kentish Town Forum on Friday 21st January featuring The Futureheads, Young Knives and Chapel Club the Last.fm Festival also takes place in New York at Terminal 5 on the same night featuring Tokyo Police Club and Two Door Cinema Club
London’s No.1 dance Reggae Roast returns to The Big Chill House to celebrate New Year’s Eve in fine style featuring Garage pioneer El-B featuring MC Rolla, the mighty Channel One Sound System, UK Hip Hop legend Daddy Skitz, selector Mark of Solution Sound and much more!
Early Bird Advance Tickets are £15, Advance tickets £20, MOTD. £5 Free drink if you arrive before 10pm
Tickets available here
King’s Cross’ favourite bar / restaurant Camino proudly announces its New Year’s Eve hoedown featuring the balkan-disco-tastic sounds of Sam & The Womp live alongside DJ Senor Miguan, DJ Cous Cous, Aaron Audio and friends. Remember this is a hat party and there will be prizes for funniest headwear!
For more information click here We heart Camino!
For the final installment of this year’s Big Chill Presents, December sees us team up with Clash Magazine to host their end of year party. Pulling out all the stops Totally Enourmous Extinct Dinosaurs headline performing live, The Nextmen drop by to deliver a very special set and we’re proud to (not fully) announce a very special guest in the shape of one of Dubstep’s biggest names (no, not Skream) Also on the bill sees performances from Vison Of Trees, Firas and Clash DJs.
Not to be missed! Full details here
After an extended summer break The Big Chill House re-launches its monthly flagship event The Big Chill Presents welcoming the capital’s kings of the hip-hop scene (according to Time Out) The Doctor’s Orders to host the very first event and they are over the moon to welcome Drum & Bass legend Grooverider to perform an exclusive Hip Hop & Soul set.
Big Chill Presents The Spin Doctor
Arkestra Discos are the essential Iberican exporters of electronic music. Leading the Spanish scene alongside players like Delorean and K**O they have been making a real impact on the international stage. The collective is led by bass duo Mwëslee (Kindred Spirits/Nod Navigators/Arkestra Discos) and BFlecha (Arkestra Discos/LuckyMe). Mwëslee first stormed onto the electronic radar when his track Un J*der Suave appeared on the genre defining Beat Dimensions Vol 1 compilation whilst BFlecha has also been making serious noise in the scene this year with quality releases Ceja de Carnival and Kosmic Lovers
The Big Chill House turns 4 years old this month and we’re throwing one hell of a party featuring the super-skanky DJ skills of Radio 1’s Toddla T who’ll be joined by garage legend El-B who’ll be performing a very special Cumbia set alongside some of our favourite resident DJs and promoters.
El-B made us an exclusive Cumbia mix to promote the event, check it out here:
El-B Cumbia Mix
Check out photos of the event here.
For two days in September Brick Lane’s favourite music venues The Big Chill Bar, Cafe 1001, The Vibe Bar, 93 Feat East and All Star Bowling Lanes teamed up to throw the mother of all free music festivals. We programmed two days of music for The Big Chill Bar featuring the cream of the venues resident DJs showcasing the superb talent we have to offer.
With an unfavourable exchange rate stopping a lot of UK-festival goers travelling to Barcelona for the annual Sonar Festival we threw a three-day extravaganza titled So Not Barcelona to provide London with a Sonar-inspired weekender.
So Not Barcelona - Addison Groove Mix
With a series of roadblock parties under our belt we embarked on a voyage into the unknown with the first ever How’s My Raving? Weekender - two nights, two venues, two killer parties. Headlining we proudly welcomed Detroit booty-bass legend DJ Stingray alongside Errorsmith (Smith N Hack, MMM and more) Man Recordings head honcho Daniel Haaksman, El B, garage legend Wookie Gongon and beyond.
How’s My Raving? Daniel Haaksman Mix
How’s My Raving? Gongon Mix
For the last Big Chill Presents before a summer sabbatical we were proud to host one of the most accomplished men in electronic music and Italo-disco legend Bernard Fevre AKA Black Devil Disco Club to perform live. With fans including Richard James, Groove Amarda, Bryan Ferry and Nancy Sinatra, this was a very special night for the Big Chill House.
For the third in the series of Big Chill Presents parties we pulled together one of the most cutting edge line ups of the moment headlined by the man everyone wanted to see Joy Orbison. Supporting was Darkstar, Mount Kimbie (live) Julio Bashmore, Altered Natives and Aaron Audio.
Big Chill Presents Altered Natives Mix
For the second instalment of Big Chill Presents we enlisted the help of UK production duo Radioclit to headline who brought their unique brand of african-influenced dance music to rock a packed club. Supporting came four of the leading new talents Doc Daneeka, Greena, Girl UNIT and Oliver Rant.
Big Chill Presents Radiotclit Mix
To launch the Big Chill Presents we booked 80’s electro icon Egyptian Lover to perform a very rare UK performance. With hits such as Egypt Egypt and Freak-a-holic the Egyptian Lover (better known as the Hugh Hefner of hip-hop) was responsible for shaping the 80’s electro and hip hop scenes as well as inspiring producers across the globe.
This event was a perfect launch as our choice of headliner created a solid buzz amongst London’s clubland community leading up to the event and guaranteed a packed house on the night.
Big Chill Presents Ali Renault Mix
No one goes out in January right? wrong! Take one garage legend in the shape of Zed Bias (all together now... I feel good good good!) add London’s hypest new producer Deadboy and old school techno baron Warlock and that party was one in, one out by 9.30pm!
The highlight was Deadboy dropping Out Of Your Mind by Dane Bowers & Victoria Beckham. Banger!
For the first Big Chill House event of 2010 we wanted a promoter who was guaranteed to bring the party vibes to ensure the year started on the right foot and who better than Zulu Tea Party who threw a free party and booked two of the hottest house DJ and producers Lorcan Mak and Rachel Barton alongside Zulu Tea Party residents The Boogaloo Crew, Oli DAB & Robin and Solid Gold.
Big Chill Presents Zulu Tea Party Mix
As part of our work for The White House in Clapham we launched a flagship event aimed at showcasing the venues taste for new and exciting music. As the venue was known for commercial dance music so decided to named this event Out The Box to highlight the change of music policy and booking artists media and clubbers would not normally associate with the venue. To headline we enlisted the support of our favourite ghetto-tech producers Detroit Grand Pubahs to The White House in Clapham with support from Radio 1’s Toddla T.
As part of our How’s My Raving? events we became the first London promoter to book the northern sound of Donk welcoming Bolton’s notorious Blackout Crew to Cargo in East London. The event also featured A1 Bassline and booty bass legend DJ Guy. As part of Cargo’s Free Fridays this event was at capacity by 11pm.
Create and distribute.
Brilliant ideas = great exposure.
Use the right channels.
Expand your network.
Facebook Apps let you customize your fanpage in terms of branding or creating a portal for promoting a release, event or social activity. Apps can help engage you fans, inform new ones and are great for hosting competitions.
With over ten years experience at the forefront of online PR, we have seen the internet rise, fall and rise again to become the most important media platform. We have excellent contacts across a wide range of websites, blogs, platforms and social media across covering all genres, styles and subject put simply - if you’ve got something to promote, we’ll ensure it gets coverage everywhere.
Our blog-service is two-fold; firstly we can service your music to a wide range of blogs getting exclusive posts on leading blogs, or widespread coverage across all relevant blogs in your genre. Secondly, we can help design and build your blog as well as implement a successful blogging strategy that’s best suited for you.
Video From creating exciting viral videos, post event coverage, interviews with artists or just documenting your event or campaign, video is the best medium to chose and we can help every step of the way from conception to production to promotion via popular sites such as YouTube, Vimeo or Muzu we have it covered.
Photo We ensure that we have the best photographers down at each of our events to capture the greatest and most exciting moments to produce highly interesting post event coverage.
Audio Audio is one of the key tools needed for a successful PR campaign. Whether setting up a regular podcast through iTunes, streaming audio across popular platforms such as Soundcloud, Mixcloud, Official.FM or branded mixes for events, we can help create and distribute the best solution for you.
We are a PR and events agency.
Hello. We are Cypher PR.
How can we help you?
Why is PR Important?
We created a media partnership with Mixcloud and Big Chill Presents to ensure our podcasts received regular featured promotion on their site.
Off the back of the hype for the debut Big Chill Presents leading dance music magazine I-DJ reviewed the event.
To support the new direction and exciting line ups we had programmed at The Big Chill House the Metro featured two consecutive nights at the venue as their clubs choice for that week. A very rare accolade!
We are a PR and events agency.
Hello. We are Cypher PR.
How can we help you?
Why not work with us?
We were tasked to promote Capcom’s Street Fighter IV to the music, style and fashion communities. To achieve this we focused on the cult of Street Fighter II the classic Super Nintendo video game by looking at it’s impact on youth culture.
We created a multi-tiered campaign that included the production of an exclusive limited edition DJ ‘battle’ vinyl which was sold and promoted via the UK’s leading independent record stores and fashion outlets. We also create a viral video mash up by AV legends Hexstatic (above) and a remix competition giving away the original 8-bit games hosted by the UK’s leading online MP3 store for dance music Trackitdown.net. This not only achieved tens of thousands of hits and excellent PR coverage but also saw the samples used by several underground artists in their official releases.
As part of the the launch for Bionic Commando Rearmed Capcom asked us to create a bespoke marketing campaign to target fans outside of their core audience.
Looking at the heritage of the game as an 8-bit classic we approached three artists to remix the original theme, these artists were either fans of the game or known for using 8-bit sounds in their production. After a bit of research we chose Rusko, Surkin and Clipz. As part of the promotion each artist was asked to promote the tracks to their contacts, blog and feature via their social networks in order to spread the tracks virally online.
Bionic Commando - Surkin Remix
Bionic Commando - Rusko Remix
Bionic Commando - Clipz Remix
Further to this the Rusko and Clipz mix were picked up by Radio 1 DJs Annie Mac and Grooverider respectively enjoying several Radio 1 plays around release and a licensing request for Annie Mac’s compilation.
On the strength of our reputation for programming cool, edgy and exciting events the Cantaloupe Group brought us on board to programme for their London venues; Big Chill House, Big Chill Bar, Camino Kings Cross and Camino Westferry.
Of the four venues the Big Chill House needed the most attention. Our brief was to bring a new lease of life to the venue through new and exciting music programming which we primarily achieved by launching the flagship brand Big Chill Presents to showcase the new musical direction alongside working with some of the capitals most exciting and forward-thinking promoters, live acts and DJs to ensure the venue had the biggest and best line ups and promoters to create widespread interest amongst London clubbers and related media.
This events have been backed up with a solid PR campaign across print and online media which saw rave reviews across key titles such as Time Out, Metro, Fact, Dazed Digital, Evening Standard and many more.
September 2012 saw the launch of of a new series of high profile events hosted by leading brands across the board. Check out some footage from the In Session series. Hosts included Bedrock, Bugged Out, RWD Magazine, Mixmag Live, Lost, Neon nOISE Project, Kitsune Club Night, What Matters & more!
We’re very excited to be working with Glade Festival 2011 this year which is definitely one of our favourite UK festivals! Taking place from 10 - 12 June in a beautiful as yet unannounced venue, this year sees the festival scale back to its roots in term of capacity and vibe in what looks set to be one of best UK events this summer.
Cypher PR has be bought onboard specifically to handle digital marketing, radio and specialist dance media. Bring it on!
Working closely with Last.fm, we have created and been responsible for developing their Last.fm Presents brand which was created to give the website a real-world presence at the capitals leading music venues and festivals across the UK and Europe showcasing it’s support of new, exciting and edgy music.
With events regularly taking place in London and New York, line-ups are put together from the best bands and artists featuring in Last.fm’s acclaimed Hype Charts. Since launching Last.fm Presents has hosted stages at Lovebox, Offset Festival, Futuresonic and hosted bands such as Fleet Foxes, Faust, Metronomy, Lightspeed Champion to Fink, The Dandy Warhols, Late Of The Pier plus many more.
Further to this we have also been responsible for media partnerships giving Last.fm a highly visible presence in the festival, club and gig arenas.
Our brief was to help promote Manga and their releases to a much wider audience outside of the Anime community. Part of our work saw us develop Manga Team Go! a street team of die-hard Manga fans who spent the summer attended festivals and events promoting releases accompanied by an 8-foot tall Tetsujin 28 robot we had built especially to promote one of their releases.
Alongside this we created viral marketing tools to promote The Laughing Man series as well as Ghost In The Shell (image above) as well as allowing visual artists the first official opportunity to mash up Manga footage.
We have worked alongside London’s biggest and best outdoor dance festival the South West Four Weekender for six years as their PR company of choice. We came on board in the second year of the event and have helped develop the brand from its initial stages to becoming one of the world’s leading and most established annual dance music festivals.
We have worked alongside this sell out event year in, year out managing the PR across print and online media to help establish it as one of the UK’s leading independent festivals and a firm fixture on the international festival calendar.
2010 was an exciting year for Cypher as it saw us focus solely on the digital marketing for the festival to develop a unique and cutting edge campaign.
Initially we were brought on board to help set up beta testing for the instrument with a selection of London’s cutting edge producers. We were then asked to organise the worldwide launch in London which took place at Phonica Records featuring performances from Kieran Hebden (Fourtet) Robert Lippok (To Rococo Rot) Capracara, Secondo and Toshio Iwai, this was followed up by a UK-wide showcase held at key leading independent record stores.
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Account Manager, Digital Marketing & Events
Programming & Media Partnerships
Unit 2a Queens Studio
121 Salusbury Road
London, NW6 6RG
+ 44 (0) 207 372 4464